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Monday, November 1, 2010

BMW Motorrard Cometh

Finally our wishes have been answered. Years back, BMW tried it's luck in India, but didn't had much success. But now things have changed a big way. A whole new universe is forming around India and India is becoming a favorite shore to explore by motorcycle giant. The latest surfer in the giant wave is BMW Motorrard.


Yes!! BMW Motorrard is coming to Indian shores through the CBU route.

To begin with BMW would be bring on the K and R Series of motorcycles and then later on,
the mighty S1000RR is up on the cards and this my friends is awesome news, because the S1000RR has set the Super Bike arena on fire world over, and it should really challenge the Japanese dominance in the Super Bike market in India.

Here is the press release from Munich

BMW Motorrad starts its sales activities on the Indian motorcycle market with two official importers as of December 2010. With "Deutsche Motoren" in Delhi in the north of India and "Navnit Motors" in Mumbai on the west coast and Bangalore in the southern part of the country, BMW Motorrad is relying on two experienced BMW Group partners. With these three sales outlets the German motorcycle manufacturer is represented in the strategically important regions.

Hendrik von Kuenheim, General Director BMW Motorrad: "The BMW Group has already established itself very successfully in India with a local BMW automobile production and a sales network for BMW Group automobiles. Now the market for premium motorcycles is beginning to develop, too. The sales activities now commencing with our two experienced BMW Group partners are of long-term significance to BMW Motorrad. We are confident our motorcycles will swiftly become established in timely preparation for the growing market."

As the most innovative manufacturer of large-volume premium motorcycles in the segments enduro, touring, sports touring and sports, BMW Motorrad is opening a new chapter in its successful market strategy by starting sales activities in India. The motorcycles will be produced at the BMW Motorrad plant in Berlin and supplied to India as CBU (completely built up) units.

BMW Motorrad will initially offer the current models of the R and K series as well as the superbike S 1000 RR, i.e. premium vehicles in each of the relevant categories. The BMW motorcycles of the R series such as the legendary enduro bike BMW R 1200 GS enthuse customers with their unique and distinctive boxer engine in particular. The BMW K models are regarded as the benchmark in the segment of large-volume 4-cylinder motorcycles due to their technological innovations and superior engine output. Both series also offer the very finest quality in chassis technology and an exemplary standard of safety with the BMW Motorrad ABS. The S 1000 RR, BMWs first superbike, became the most admired sports bike of its class in the motorcycle season 2010.

The R (belonging to the Adventure Touring genre) series of bikes include -
BMW F 800 R (which is more of Street Fighter than for Adventure Touring)
BMW R 1200 R
BMW R 1200 RT

The K (belonging to the Sports Touring genre) series of bikes include -
BMW K 1200 LT
BMW K 1300 GT
BMW K 1600 GT

More details would follow as updates are available.
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4 comments:

  1. Sajal bro, the BMW "R Series actually" stands for the bikes which uses the Twin cylinder Boxer engines with shaft drive (the F800R has got a Parallel Twin and is more of a Street Fighter bike)..

    and the "K Series" are the ones which have Four Cylinder engines with shaft drive.

    The S1000RR of course needs no introduction

    ReplyDelete
  2. Payeng Dude
    You are absolutely right. But what I've mentioned in the above categorization is the genre of the bikes in more layman terms so that the reader gets the perspective as to what to expect, which is more based on the aesthetics and persona of the bikes rather than their engine configuration.

    If I come up with individual detailing of each of the bikes, then yes, mentioning about the engine configuration for the concerned series takes the top priority.

    ReplyDelete
  3. In that case Sajal bro, the F 800 R (Chris Peiffer's ride.) would fall in the "Street Fighter / Street Naked" category.

    ReplyDelete
  4. Payeng Dude
    Totally agreed to that and I've updated the same on the post too!! :)

    ReplyDelete

Item Reviewed: BMW Motorrard Cometh Description: Rating: 5 Reviewed By: Sajal Chakraborty
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