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Saturday, July 30, 2011

Hero Honda officially becomes Hero MotoCorp

Well the cat is out of the box and is staring RED at our face. The official website of the erstwhile Hero Honda has been patched and update to read Hero MotoCorp. We all knew that what the erstwhile Hero Honda is going to be known as, but an official declaration is always confirmation and the final nail into the coffin of speculations. It seems that the official website is still being updated and instead of going for a fully revamped website, cost cutting measures are in place and the web site is receiving patches to update Hero Honda with Hero MotoCorp in all occurance.


Again, from the way the official website is being updated it seems that not much planning has been put into this on-line branding (which in my honest opinion is very critical) and it's more of an abrupt decision direct towards the preparations of the soon to happen re-christen ceremony at London. For example, one moment I click the Karizma ZMR link, and the address bar shows the url of Hero Honda and the next moment it shows the url of Hero MotoCorp. So, things are actually being worked upon, but a little more planning is what's required.


The official corporate statement about the update states -

"What the caterpillar calls the end the rest of the world calls a butterfly."~Lao Tzu~

Constant improvement has been the key fuel that has powered the engines of this Company since inception. Happily, we are now building on that momentum to go further in our journey of market leadership and corporate excellence.

After forging together one of the world’s most prolific and successful joint ventures for over two and a half decades, and becoming "Desh ki Dhadkan" we at Hero are now poised to prove ourselves on the global arena.

We are pleased to announce that Hero Honda Motors Ltd. is now Hero MotoCorp Ltd. The new name is reflective of our belief in ourselves and our focus on mobility and technology.

In this endeavor, our domain knowledge of the market, our customer-centric approach, our world class manufacturing facilities & processes, our committed and skilled personnel, our seamless & integrated supply chain and our strong relationships with all stakeholders will hold us in good stead.

On the technology front, our existing R & D facility is being rapidly upgraded with support, where required, from global experts and technology providers.

As we embark on this novel journey with a new identity, we shall continue to set new benchmarks for the industry. We shall develop new and cutting-edge products at a faster pace and aggressively expand our footprint outside India.

Yes, a new day has dawned and a new Hero is rising.

We know we can count on your blessings and continued endorsement of the Company and its products.

Best,
Pawan Munjal         Brijmohan Lall

The stage is all set for one of the biggest announcement by Hero Honda and the expectations are simply quite high. Only time would tell if Hero MotoCorp be able to meet it's own record sales figures.
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Item Reviewed: Hero Honda officially becomes Hero MotoCorp Description: Rating: 5 Reviewed By: Sajal Chakraborty
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