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Monday, February 10, 2014

Auto Expo 2014 - The Mobile App success story

This year's Auto Expo has been pretty exciting to say the least. The Motor Show saw a new venue, new setup, new arrangements and new ways to reach to the people. One step to reach more folks was the launch of the Auto Expo Mobile App.

I used the App personally on my smart phone, I was overwhelmed by the kind of capabilities it brought in terms of information sharing, location maps and more collaboration with the various partners. During the entire course of the Auto Expo, I kept on getting live feed updates directly from the App and while I was covering the expo, I could easily keep myself updated of the schedule for that particular day. Needless to say, the app met tremendous success amongst the masses and here's the official success story of the app.

Auto Expo-The Motor Show 2014 receives overwhelming response on mobile
’Auto Expo ’14,’ the mobile application received more than 32,000 downloads in less than 3 weeks

New Delhi, February 9, 2014:  The 12th edition of Auto Expo- The Motor Show, is not only witnessing a record number of visitors at the India Expo Mart in Greater Noida, it’s become a big hit on mobile too. The official mobile app of the Motor Show has till date witnessed over 26,000 downloads in less than a month of going live. 

The organizers of the Motor Show launched the multi platform mobile application for the biennial automotive event on January 16 for Android, Windows, iOs and Blackberry users. The app, ‘Auto Expo ‘14’ in its essence was made to offer convenience to the visitors by providing updated information about the Motor Show on their finger tips. The app enables users to reach their favourite stall in the venue while browsing through the site maps, list of participants, exhibits on display, entertainment shows and much more.

As of February 6, the mobile application was downloaded by 10,000 Android users, 16,000+ downloads were made on Windows platform, Appstore received 6500+ downloads and 300 Blackberry users downloaded the application. The application was last updated on January 16, 2014.

Mr. Sugato Sen, Deputy Director General, SIAM said, “Our objective of developing this app was to ensure convenience and assistance to people coming from various parts to the Motor Show. With the mobile being one of the most consumed platform of the masses, especially the young and enterprising, we launched the Auto Expo app for this edition. I am glad the application has received a stupendous response and has enhanced the experience of scores of visitors at the expo. We actually saw visitors navigating their way at the venue using this app ”

Auto Expo – The Motor Show has also created a robust and interactive presence on the social space engaging audiences on different online platforms. The Facebook page ‘Auto Expo-The Motor Expo’ has more than 70,000 active fans with more than 3000 active users on Twitter. @Autoexpo2014 twitter handle received more than 5000 tweets during the first two days of the expo.

About SIAM
Society of Indian Automobile Manufacturers (SIAM) is the apex national body representing 46 leading vehicle and vehicular engine manufacturers in India. SIAM provides a single window to the Indian Automobile Industry and aims to enhance exchange & communication expand economics, trade & technical cooperation between the Automotive Industry and its international counterparts. It plays a proactive role in creating awareness on environment protection and road safety. SIAM has been striving to keep pace with the socio-economic and technological changes shaping the Automobile Industry and endeavor to be a catalyst in the development of a stronger Automobile Industry in India.

For further information, please contact:
Perfect Relations
Ujjwal Bakshi, +91-9810707044, ubakshi@perfectrelations.com
Pallavi Chandra, +91-9999906645, pchandra@perfectrelations.com
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Item Reviewed: Auto Expo 2014 - The Mobile App success story Description: Rating: 5 Reviewed By: Sajal Chakraborty
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