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Tuesday, February 4, 2014

SIAM Fighting Fakes - The Press Release

Just before the day rises on India's biggest automotive festival, the 12th Auto Expo, the SIAM Fighting Fakes initiative has gained momentum. The anti-counterfeit program by SIAM would be one of the highlights of this year's auto expo, firstly because, an initiative like this has never been launched and secondly the scale and aspects of this initiative. SIAM is adopting all means to reach to it's target audience - the users and manufacturers alike. Here's what the Press Release has to convey - 

SIAM launches awareness campaign against Counterfeit manufacturers 
         SIAM will be promoting the cause amongst people during Auto Expo- The Motor show 2014
Multiple online campaigns to be launched to keep the audiences informed 
New Delhi, January 20, 2014: SIAM (Society of Indian Automobile Manufacturers) today announced the launch of awareness campaign “Be Genuine, Buy Genuine”:  a fight against spare parts counterfeit market, unauthorized manufacturers and sellers.

 SIAM (Society of Indian Automobile Manufacturers) laid the foundation of the Anti Counterfeiting Group (ACG) teaming up with all the major auto players in the industry.  The ill-effects of fake spare parts in the auto-parts market has been a primary cause of concern, and ACG is taking steps to halt the manufacturing and distribution of fake parts by educating customers. The newly launched ACG microsite and campaign will emphasize customer awareness, validation methods, packaging updates and other best practices to detect fake products.

Over the last few years, SIAM has seen a tide of counterfeit parts-original labeled products entering the local marketplace, and making their way to the consumers.  The SIAM Anti Counterfeit Group strongly believes that educating consumers is vital in fighting the fake spare parts business. Their online campaigns will focus on reaching out to existing and potential consumers and involve them with the cause. 

Announcing the campaign Mr.R S Kalsi, Executive Director- Vehicle Dispatch, Parts & Accessories, SIAM ACG said, ‘The counterfeit spare parts market is not being considered as seriously as any other product fake products market. Therefore fake auto part manufacturers are taking advantage of the consumers’ ignorance. Introducing our Campaign is a small step to create awareness about this phenomenon.’

The SIAM Anti Counterfeit Group will also hold activities during Auto Expo- The Motor Show 2014 at India Expo Mart, Greater Noida to promote this campaign.

About SIAM
Society of Indian Automobile Manufacturers (SIAM) is the apex national body representing 46 leading vehicle and vehicular engine manufacturers in India. SIAM provides a single window to the Indian Automobile Industry and aims to enhance exchange & communication expand economics, trade & technical cooperation between the Automotive Industry and its international counterparts. It plays a proactive role in creating awareness on environment protection and road safety. SIAM has been striving to keep pace with the socio-economic and technological changes shaping the Automobile Industry and endeavor to be a catalyst in the development of a stronger Automobile Industry in India. 
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Item Reviewed: SIAM Fighting Fakes - The Press Release Description: Rating: 5 Reviewed By: Sajal
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