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Wednesday, June 4, 2014

Triumph Delhi - The first Triumph India dealership in North India

It took some time, but the time has come finally!! Today, Triumph India inaugurated, North India's first dealer - Triumph Delhi. Before Triumph Delhi, prospective customers from the Northern regions were getting their motorcycles from other states (down south) and then transporting the motorcycles to their respective locations. This was not only posing inconvenience in terms of getting the motorcycles, but also from the perspective of getting their motorcycles serviced. Now, with the opening of an official dealership, Service, Support and Spares should start falling into place.



So, here goes the press release - 


Iconic British brand Triumph Motorcycles
 Forays into North India with its First Dealership in Delhi!

About Triumph Motorcycles:

*        Established in 1902, Triumph Motorcycles boasts of 112 years of authentic British brand pedigree with 28 models sold worldwide from 6 different super biking motorcycling categories
*        Based in Hinckley, Leicestershire, and has produced iconic bikes, which perfectly blend design, character, charisma and performance
*        Building around 50,000 bikes per year, Triumph is the largest British motorcycle manufacturer, and has more than 745 dealers across 54 countries in the world
*        UK’s No.1 brand Triumph’s philosophy is commitment to developing truly unique motorcycles that offer a blend of distinctive design, intuitive handling and performance. Triumph is the proud owners of the Triple Cylinder Technology
*        The innovation and engineering passion that gave birth to the iconic Bonneville of the 60's has today created a broad range of bikes suited to all motorcycle riders, including the striking 2.3 litre Rocket III, the legendary Speed Triple and the super-sports Daytona 675
*        Triumph currently employs around 2,000 personnel worldwide and has subsidiary operations in the UK, America, France, Germany, Spain, Italy, Japan, Sweden, Benelux, Brazil, and now India, as well as a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire and Thailand plus assembly facilities in Brazil, and India



Triumph Brand Ethos
*        Never motivated by fads or gimmicks. We apply our obsessive attention to detail to every single part, material, technology and test we run. Because we know that the more we can put into the development of our bikes, the more you will get out of them. We aim to create bikes that are so intuitive and engaging that they bring the very best out of every rider who rides them. We are chasing the same think you are. The perfect ride!


Key Highlights, Triumph Motorcycles India
*        One of India’s fastest growing luxury two wheeler brand
*        Launched on 28th November, 2013 with 10 class models across 5 Broad categories & each brand being winner in the respective category. Classics, cruisers, roadsters, adventure and super sports
*        With the launch of Daytona 675 at the Auto Expo 2014, Triumph Motorcycle now has 11 models for sale across 8 fully functional dealerships
*        Opens first store with new global brand identity in Bangalore followed by Hyderabad within 2 months of launch
*        450 bookings clocked in 25 weeks
*        Rider groups started in Bangalore, Hyderabad and Kochi (Riders association of Triumph) in line with brand ethos – For the Ride


Key Highlights, For the Ride - Consumer
*        Tie up with India’s leading financial  service provider HDFC & the world’s leading lubricant manufacturer, Castrol to ensure top notch quality
*        Global branding across every store in India, with build your own bike concept and full stock of riding gear, accessories and clothing  
*        24 X 7 Customer service helpline – 1800 300 000 51
*        2 years unlimited mileage warranty on all the Motorcycles
*        Engaging social media presence both on Facebook and Twitter

New Delhi, 4th June, 2014: The British motorcycle brand Triumph Motorcycles India Private Limited today announced the opening of their dealership facility in Delhi called Triumph Delhi. This is the seventh dealership for Triumph Motorcycles in India, the first six being Bangalore, Hyderabad, Kochi, Pune, Ahmedabad and Mumbai.

Mr. Vimal Sumbly, Managing Director, Triumph Motorcycles India Pvt. Ltd. said, “Delhi is a very important motorcycling destination for Triumph, we are overwhelmed with the customer interest generated in the city by the riders, the enquiries we have got so far from this region are fantastic and stand testimony to the love people have for Triumph. This dealership will strengthen our commitment to establish the brand marquee in the National Capital Region. We will be extending a comprehensive suite of after sales services and support along with merchandise to our brand lovers. We are committed to give the brand lovers not just a product but an overall experience that they deserve from a globally renowned brand like ours and the dealership has been set up with the same idea in mind. Triumph’s biggest success in India is its capability to provide the potential customer with a one of a kind experiential sales process followed by regular ride events hosted in operational dealerships.”


Mr. Gaurav Bhatia, Dealer Principle, Triumph Delhi, said, “We are very extremely excited to be working with a brand like Triumph Motorcycles. Owing to the synergy and brand ethos that we share with the brand we feel it is a great association. At our end we will ensure that high standards in sales and service are followed”.

The Delhi dealership has an ultra-modern showroom integrated with an after-sales service facility featuring service bays and a spare parts inventory. The design of the showroom is based upon the global signature Triumph Motorcycles layout with consultation lounge, sales and after sales desks all being close to the display area. The dealership also boasts of ‘Build your own Bike’, a novel concept in the premium and luxury motorcycle segment. The facility will have an array of Triumph merchandise which includes riding gear, accessories and memorabilia and will bring the same international standards of sales, service, spare parts and systems to the Indian market. The staff at the dealership has been provided with intense training in management of sales, service, spare parts and business systems and customer service to ensure customers receive a best-in-class pre and post sales ownership experience keeping in mind the global standards. The team is trained by experts from Hinckley and the training is carried out in the Manesar plant.

The legendary British motorcycle brand, Triumph Motorcycles, entered the Indian market with the launch of eleven of its renowned and prestigious models from the following categories; Classics, Roadsters, Adventure, Cruisers and Super sports. The much sought after line-up, includes the Iconic Bonneville and Bonneville T100, the legendary Speed Triple, the largest production motorcycle the Rocket III Roadster, the class leading Street Triple, the cool café racer the Thruxton, the go anywhere Tiger 800 XC and Tiger Explorer, the stripped back and black Thunderbird Storm and the king of super sports bikes, the Daytona 675 & 675R.




The showroom address is:

Shop No 6 & 7, 
Vasant Square Mall, Vasant  Kunj, 
New Delhi - 110070

For press related queries:
Siddhartha Varma | siddhartha@eulogyindia.in | +91 9582222489
Simran Thakur | simran@eulogyindia.in | +91 8447536510


 Annexure:

Ex-showroom price list:

Category
Model
Ex Showroom Price
(in Lac INR)
Enqine capacity
Engine Type
Wet Weight
Maximum Power
Maximum Torque
Classics
Bonneville
5.7
865 cc
Air-cooled, DOHC, parallel-twin, 360º firing interval
225 kg
68 PS @ 7500 RPM
68 Nm @ 5800 RPM
Bonneville T100
6.6
865 cc
Air-cooled, DOHC, parallel-twin, 360º firing interval
230 kg
68 PS @ 7500 RPM
68 Nm @ 5800 RPM
Thruxton
6.7
865 cc
Air-cooled, DOHC, parallel-twin, 360º firing interval
230 kg
69 PS @ 7400 RPM
69 Nm @ 5800 RPM
Roadsters
Street Triple
7.5
675 cc
Liquid-cooled, 12 valve, DOHC, in-line 3-cylinder
183 kg
106 PS @ 11850 RPM
68 Nm @ 9750 RPM
Speed Triple
10.4
1050 cc
Liquid-cooled, 12 valve, DOHC, in-line 3-cylinder
214 kg
135 PS @ 9400 RPM
111 Nm @ 9750 RPM
Adventure
Tiger 800 XC
12
799 cc
Liquid-cooled, 12 valve, DOHC, in-line 3-cylinder
215 kg
95 PS @ 9300 RPM
79 Nm @ 7850 RPM
Tiger Explorer
17.9
1215 cc
Liquid-cooled, 12 valve, DOHC, in-line 3-cylinder
266 kg
137 PS @ 9300 RPM
121 Nm @ 6400 RPM
Super Sports
Daytona 675 R
11.4
675 cc
Liquid-cooled, 12 valve, DOHC, in-line 3-cylinder
184 kg
128 PS @ 12500 RPM
74 Nm @ 11900 RPM
Daytona 675
10.15
675 cc
Liquid-cooled, 12 valve, DOHC, in-line 3-cylinder
184kg
128 PS @ 12500 RPM
74 Nm @ 11900 RPM
Cruisers
Thunderbird Storm
13
1699 cc
Liquid-cooled, DOHC, Parallel-twin, 270º firing interval
339 kg
98 PS @ 5200 RPM
156 Nm @ 2950 RPM
Rocket
20
2294 cc
Liquid-cooled, DOHC, in-line 3-cylinder
367 kg
148 PS @ 5750 RPM
221 Nm @ 2750 RPM


Stay tuned to ThrottleQuest.com for more on the inauguration and Triumph India.

Text and Image Courtesy : Triumph Media
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Item Reviewed: Triumph Delhi - The first Triumph India dealership in North India Description: Rating: 5 Reviewed By: Sajal Chakraborty
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