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Wednesday, July 9, 2014

Castrol joins hands with Triumph motorcycles

Castrol is easily one of the most trusted and appreciated brand when it comes to Engine Oil for motorcycles and the Castrol Power 1 range is their flagship product for high performance machines. Speaking of high performance machines, one manufacturer who's captured the fancy of every performance enthusiast is Triumph, which is operating as Triumph Motorcycles India in this performance hungry nation. Needless to say, every thoughtful business mind would see immense opportunity here and striking the right cord at the right time is elementary.

Recently Castrol and Triumph joined hands and entered into a partnership where in Castrol would be the primary Engine Oil and Lubricant provider for Triumph motorcycles throughout India, and needless to say the Castrol Power 1 racing would be the de-facto choice here. So, here's from the press release -

Castrol India and Triumph Motorcycles ink an agreement for the Indian market

New Delhi, 7th July 2014: Castrol India Limited, one of the leading brands in the Indian retail automotive lubricant market and iconic British motorcycle manufacturer - Triumph Motorcycles announced the signing of an agreement for a partnership in India.

As per the agreement, Castrol India Limited will be the lubricant supplier for Triumph Motorcycles and will supply the fully synthetic, high-performance, Castrol Power1 Racing engine oil to Triumph dealerships throughout India. In addition, Castrol and Triumph will jointly undertake marketing and promotional activities for Triumph motorcycles in India, with Castrol also providing technology support to Triumph through co-engineering of lubricants for future motorcycle models.

Mr Ravi Kirpalani, Managing Director, Castrol India Limited, said: “Castrol and Triumph are both iconic brands globally and hence this is a natural partnership as Triumph establishes its presence in India. Castrol has been in India for over a hundred years and we are delighted to lend our technical and marketing support to Triumph as they bring their exciting range of motorcycles to India. Castrol is one of the leading brands in the Indian two-wheeler lubricant market providing consumers with pioneering technology brands like Castrol Power1. We will work closely with Triumph to develop and supply the latest technology products as they expand their footprint in the country.”

L to R : Vimal Sumbly - Managing Director, Triumph Motorcycles,
Ravi Kirpalani - Managing Director, Castrol India,Sanjeev Kaul – Regional OEM Director, Asia & Pacific, BP Lubricants

Speaking on the occasion Mr. Vimal Sumbly, Managing Director, Triumph Motorcycles India Private Limited, said: “We are extremely pleased to have tied up with Castrol, one of the leading brands for motorcycle lubricants. Triumph Motorcycles is committed to providing a complete riding experience and this tie up will further enhance the commitment that Triumph has brought to India.”

Castrol and Triumph have tied up globally to make an attempt to break the motorcycle land speed record with the world’s most technologically-advanced streamlined motorcycle – the Hot Rod Conspiracy/Carpenter Racing Castrol Rocket.

The Castrol Rocket is a unique 1,000-horsepower motorcycle built like a fighter jet. The goal is an eventual 400-mph-plus record-breaking run. Castrol has been actively involved with land speed racing on multiple platforms across the globe including the Bonneville Salt Flats where land speed racing has occurred every year since 1914.
Watch the introductory video to the Castrol Rocket here: http://www.youtube.com/watch?v=qt7GQx1Uibo&feature=youtu.be

Notes to Editors:
About Castrol Power 1 Racing:
Fully synthetic 4-stroke motorcycle engine oil featuring Trizone Technology™
}  Race derived formulation technology for maximum engine acceleration
}  Extreme high temperature air-cooled and water-cooled engine performance
}  Excellent high speed oil consumption control & volatility
}  Excellent shear stability to prevent viscosity break down
}  Complies with requirements of catalyst equipped engines

About Triumph Motorcycles:

Iconic British superbike brand Triumph entered the Indian market in November 2013 with a diverse range of products that includes Rocket III, with a 2300 cc engine, the biggest mass-production motorcycle globally.

The Triumph range to be sold in India consists of the Bonneville, Triumph Street Triple, Daytona 675R, Speed Triple, Tiger 800XC, Thunderbird Storm, Bonneville T100, Thruxton and Tiger 1200, a veritable smorgasbord of bikes for the superbike aficionado. 
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  1. I had some 650s over 30 years ago that felt like sitting on a Honda 350 and handled similar except that had more power. How come the new ones are so much larger that they sell today. Why can't they make a medium size bike just like they did 30 years ago?


Item Reviewed: Castrol joins hands with Triumph motorcycles Description: Rating: 5 Reviewed By: Sajal
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