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Wednesday, June 24, 2015

BMW TVS K03 (Draken) spotted on test in India

TVS will be launching the Apache 200 this year and the Draken (K03) next year. One of the two has been spotted in India on test in Karnataka by Team-bhp. The TVS K03 is a project between TVS and BMW, where BMW will be exporting the bike from Chennai, while TVS will too be manufacturing a bike with the same technology. This will help TVS to boost its brand and pull the enthusiast crowd to its showrooms. This is a TVS bike for sure looking at the petal-like alloy wheels and the other design elements too indicate that this is a bike from TVS. At the same time, Karnataka registration number means TVS factory. TVS-BMW’s Technology Co-operation Agreement for the development and manufacture sub-500cc bikes in India will commence soon as we learn that the first-bike, codenamed as K03, will be ready to be launched in the early days of calendar year 2016. TVS will showcase the K03 at the 2016 Auto Expo. The 300cc bike has been undergoing extensive testing in Germany and now the bike is in the final phase of tests.

BMW could also be looking at selling this bike in India as the 300cc bike segment is heating up. There is already the Ninja 300 and Benelli has recently entered this market too. If BMW introduces this bike, it will priced at INR 2.2 lakhs (on-road), while TVS will sell it about INR 1.9 lakhs (on-road). BMW will also be keen to get in this segment and boost its sales volumes. BMW already has a 650cc engine to get into the Ninja 650 segment. With the BMW badge, it will hold a lot more premium value over the competition. At the moment, there are no plans for expansion or increasing the number of Motorrad dealerships in India. At the moment, there are about three BMW Motorrad dealers all across the country. BMW is looking at getting into several new segments as it is also looking at developing a scrambler bike too.

Source: http://motoroctane.com/news/14105-tvs-k03-draken-spotted-on-test-in-india
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