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Thursday, July 9, 2015

Scrambler a Hit!

Ducati Motor holding has recently announced that in the first half of 2015 the company has posted a 22 per cent increase in terms of global sales, with 32,600 motorcycles rolling out of their how rooms. 
They even set a new monthly record for the month of June 2015 when they managed to sell 7,400 motorcycles to customers. Their biggest market turned out to be the USA with a rise in sales by 10 per cent.
Wondering which models were their star performers? The Multistrada 1200 recorded 4,700 units, the Monster 821 scored 3,700 while the Panigale family registered over 3,000 unit sales.
From three of its production plants, Ducati caters to 90 international markets, the latest of these being India where Ducati has returned after a not-so-favorable first stint. Things though seem much better this time thanks to the absence of a middle man.
But wait, what about the latest Scramblers? Well, looks like we have a winner here. The Scramblers rounded off their January to June 2015 sales at a staggering 9,000 units! The huge success of this recently revived brand brings good news to the Italian bike makers. Thanks to their rugged looks and entry level price tag the Scramblers have been a hit internationally.
Back in India, Ducati recently opened bookings of Scrambler and is introducing all its variants gradually. Its a nice start and things are expected to only go better from here on.
Source: BikeAdvice
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