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“When what you are deeply passionate about, what you can be best in the world at and what drives your economic engine come together, not only does your work move toward greatness, but so does your life. For, in the end, it is impossible to have a great life unless it is a meaningful life. And it is very difficult to have a meaningful life without meaningful work. Perhaps, then, you might gain that rare tranquility that comes from knowing that you’ve had a hand in creating something of intrinsic excellence that makes a contribution. Indeed, you might even gain that deepest of all satisfactions: knowing that your short time here on this earth has been well spent, and that it mattered.”

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Tuesday, July 14, 2015

Spied: Yamaha FJ-07




Look beneath that hastily applied layer of bubble wrap and you’ll see what appears to be a smaller sibling to the Yamaha FJ-09 mini-ADV, this one based around the 689cc parallel twin from the beginner-friendly FZ-07 naked bike. We love the existing FJ-09, which adds a big dose of comfort, versatility, and weather protection to the charismatic FZ-09 naked triple to create a compelling middleweight sport-touring bike. We likewise love the FZ-07, the winner of our recent budget middleweight comparison test, which packs an unbelievable amount of performance and style into a sub-$7K package. Both those bikes have found a happy place in the US market, but is there room for an FJ-07 that splits the difference between the two? Or will this new bike only cannibalize FJ-09 sales? Naked bike buyers often shop according to strict price and/or displacement limits, honoring any combination of budget, economy, or insurance rate mandates. Sport-touring buyers, who typically ride longer hours over greater distances—often with a passenger and/or luggage—typically value performance over price, and might be less swayed by a smaller-displacement, lower-priced alternative to the already affordable and highly functional FJ-09. What do you think? Do American buyers want a smaller, lighter sport-touring option? Would you consider a bike like the FJ-07 if Yamaha USA chose to bring it to America? 


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1 comments:

  1. I like the looks of the Tracer 700 much more than the FJ-09, its smaller and lighter and has
    a shorter seat height that would work way better for me at 5'6" and 135 lb. Bring it to the USA
    as a FJ-07 and that will be my next bike. My purchase would not be taking away from FJ-09
    sales because I won't be buying a FJ-09, to tall, to heavy, don't like its looks.

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Item Reviewed: Spied: Yamaha FJ-07 Description: Rating: 5 Reviewed By: Sheldon Dcruz
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