NEW DELHI: Indian tyre manufacturer CEAT, has joined hands with Mumbai based Yamaha FZ and Fazer owner's group, for road safety awareness drive to be held across different cities. The drive reached Delhi on Tuesday.
CEAT and the riders conducted road safety activations at CEAT shoppe, where they conveyed the do's and don'ts of bike riding to various biking communities in each city.
The riders rode on newly launched CEAT radial tyres.
Commenting on the initiative, Executive Director (Operations), Arnab Banerjee said, "Being a safety conscious brand, we at CEAT feel that adherence of road safety norms and rules are of prime importance and this is often neglected in our country. Also we are constantly trying to innovate with new products that enhance the driving experience and the safety of CEAT users. We are confident that our latest offering will provide high performance and safer biking experience to the discerning Indian riders".
Source: ETAuto
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