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Wednesday, August 26, 2015

HMSI look to educate kids about road saftey through this new initiative

Honda Motorcycle & Scooter India (HMSI) flagged off the 'CRF 50 Fest' in New Delhi on Wednesday. The event is aimed at educating kids about 'road-safety.' in an engaging manner. More than 500 kids participated in activity today. 

Honda CRF 50 motorcycles are specially designed for imparting training to children in the age group of 9-12 years on the dynamics of safe riding.

"Under our 'Catch Them Young' approach, we believe in cultivating safe-riding habits from an early age," said Y. S. Guleria- Senior Vice President, Sales & Marketing, HMSI. "We want the future riders of India to be responsible citizens on the road and lead to a safer road environment. CRF 50 Fest is a small step towards creating safety advocates for the society helping us achieve our dream of - Making safe riding an everyday habit."

Starting from New Delhi, CRF 50 Fest will cover 12 cities including Chandigarh, Lucknow, Indore, Kolkata, Bhubaneshwar, Hyderabad, Chennai, Cochin, Bengaluru, Pune and Ahmedabad. The company said that it expects to train more than 6,000 kids across the cities.
Source: ETAuto
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