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Monday, August 24, 2015

Royal Enfield rides into Indonesia

Royal Enfield, the motorcycle brand of Eicher Motor, announced its entry in Indonesia at Gaikindo Indonesia International Auto Show (GIIAS) 2015 on Monday. The expansion is part of its global growth strategy and focused international thrust of leading and expanding the global mid-sized motorcycle segment (250-750cc). 

Royal Enfield displayed its range of motorcycles at GIIAS 2015 including the Bullet 500cc, the retro-street models- Classic 500cc and Classic Chrome, and the Continental GT (535cc) cafe racer. 

"As leisure motorcycling is getting extreme all over the world, we at Royal Enfield believe that we can create a wonderful space that's more approachable and unintimidating," said Abhijit Singh Brar, Head - Marketing, Royal Enfield. ""Indonesia already has an established leisure motorcycling culture with the presence of several riding communities and enthusiasts. 

At Royal Enfield, we believe that the core of motorcycling is exploration and adventure and our motorcycles will lend extremely well to the country's beautiful terrain and lovely coastline, encouraging more and more people to ride out", Brar added Royal Enfield will commence retail operations in the coming months from its exclusive dealership in Jakarta that is being set up in partnership with PT Distributor Motor Indonesia, who have signed- up as a dealer for the region. 

In addition to the store, they will also build service and aftermarket capability for Royal Enfield in Jakarta.

Source: ETAuto
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