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Friday, August 14, 2015

Yamaha’s third India plant

Yamaha will likely commission its third India manufacturing facility next month with an initial capacity of 4,50,000 two-wheelers. The plant, which has come up with an investment of Rs 1,500 crore in Chennai, has already started trial production, a senior executive said.
The Japanese two-wheeler maker is aiming to expand the plant's capacity to 1.8 million units by 2018, Yamaha Motor India Vice President for Sales and Marketing Roy Kurian said. The two existing units of the company has a capacity to manufacture 1 million two-wheelers a year and the new plant, which will employ 1,800 people, is part of its long-term growth plans, both in terms of local sales and exports.

It is looking to add 1,00,000 units to exports, taking the number to 2,50,000 lakh this year. Domestic sales are expected to reach 6,30,000 units in 2015 from 5,60,000 last year.

The company has an annual sales target of 1 million units by 2017 and is hopeful of achieving the long-desired 10% market share in 2018. India is the third largest market for Yamaha based on volume, behind Indonesia and Vietnam. Next year, it expects India to become the No. 2 market for the company, Kurian said. He sees scooter to be a major driver of growth, in line with the industry trend.

Yamaha is looking to add 1,00,000 units to exports, taking the number to 2,50,000 lakh this year. Domestic sales are expected to reach 6,30,000 units in 2015 from 5,60,000 last year.

"If you look at 2014, the scooter segment has already contributed about 27-29% of the total domestic (two-wheeler) sales and we are seeing that growing. Even this year, for the first half from January to June, motorcycle is in red but scooter is positive and, going by this, this year we should be somewhere around 29-30% of the total sales as far as the scooter segment is concerned," Kurian said.

"People are shifting from motorcycles to scooters, especially in urban areas," Kurian said. On the company's position in the scooters market, he said: "Yes, we are not a very significant player as far as the scooter segment is concerned, but I think we have made our presence felt in the last two or three years."

Yamaha currently has four scooters in its portfolio in India: Ray, Ray-Z, Alfa and Fascino.

Though Kurian said the company isn't a major player in the segment, scooters are a significant driver of its growth. Last month, Yamaha registered a 16.5 percent expansion in domestic sales by selling 58,591 units and the recently launched scooter Fascino and 125cc commuter bike Yamaha Saluto were the main contributors to the growth. Exports in the past month rose 6.6 percent to 16,689.

Source: ETAuto
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