TQ

“When what you are deeply passionate about, what you can be best in the world at and what drives your economic engine come together, not only does your work move toward greatness, but so does your life. For, in the end, it is impossible to have a great life unless it is a meaningful life. And it is very difficult to have a meaningful life without meaningful work. Perhaps, then, you might gain that rare tranquility that comes from knowing that you’ve had a hand in creating something of intrinsic excellence that makes a contribution. Indeed, you might even gain that deepest of all satisfactions: knowing that your short time here on this earth has been well spent, and that it mattered.”

Latest News

Facebook

Wednesday, September 2, 2015

Hyosung's first single-cylinder 250cc bike to hit streets around Oct


Unlike Hyosung’s current portfolio, the three upcoming bikes will sport single cylinder engines and are expected to be priced much lower than the company’s current offerings which, ranges between Rs 2.5 lakh and Rs 6 lakh.

DSK Motowheels, the Indian partner for the Korean super bike manufacturer Hyosung Motors, will be launching three new motorcycles in India in this financial year, targeting below-Rs 2 lakh segment, the company's top executive told ETAuto. 

Unlike Hyosung's current portfolio, the three upcoming bikes will sport single cylinder engines and are expected to be priced much lower than the company's current offerings which, ranges between Rs 2.5 lakh and Rs 6 lakh. 

The three new bikes expected are single cylinder GT250R, GT250N and a 300cc cruiser. DSK believes that using single cylinder will make the motorcycles much more affordable. The first of these bikes will be launched during the festive season.

"The 250cc segment is also hotting up and with single cylinder engine, we will be able to price our product competitively," said Shivapada Ray, COO, DSK Motowheels. Ray informed that the 300cc cruiser will be priced around Rs 2.75 lakh but did not reveal the price of the the 250cc bikes. However, according industry experts the bikes should be priced between Rs 1.45 lakh to Rs 1.75 lakh to break the dominance of existing players. 

The bikes will be pitted against the already well-established KTM Duke which is available with 200cc and 390cc engines. While the 200cc Duke is priced close to Rs 1.4 lakh, the 390cc Duke is priced at around Rs 1.9 lakh. 
Akin to all its current bikes, the new entrants will also be brought into India through the completely knocked down (CKD) route. 

In financial year 2014-15, Hyosung sold close to 2,100 bikes compared to 1,800 a year ago. DSK Hyosung today sells GT250R, GT650R, Aquilla250, Aquilla Pro, ST7 and GT650N


Long term view 

In the long term, DSK Hyosung will start local manufacturing in India and is already in the process of setting up a plant in Pune, Maharashtra. ETAuto had first reported about the upcoming plant in December last year. 

At the time, Ray had informed us that the plant, which will be close to the existing assembly plant, will become operational in next two years with an initial capacity of 120,000 units per shift. "In about two months we would complete the land acquisition process of the plant," said Ray in a recent interaction with ETAuto. 

Aiming bigger pie
With its single-cylinder motorcycles, DSK Hyosung is looking to penetrate deeper into the tier-2 and tier-3 cities of the country. Currently, 75 to 80 percent of its sales are from the Metro cities like Delhi, Mumbai, Bangalore, Chennai and Kolkata. "We expect this ratio to become 60:40 going forward. 60 from Metros and 40 from smaller cities and towns," said Ray. 

To target the smaller towns, Hyosung is planning to add more dealerships as well. The bike maker will have 15 more dealerships by the end of this financial year, adding to the tally of 42 dealerships at present. 

The company hopes the network expansion and the new products will help it increase its sales to 10,000 units a year in the next two years. In this financial year, the company is expecting to sell 3,000 to 4,000 units.


Source: ETAuto
  • Blogger Comments
  • Facebook Comments

0 comments:

Post a Comment

Item Reviewed: Hyosung's first single-cylinder 250cc bike to hit streets around Oct Description: Rating: 5 Reviewed By: Sheldon Dcruz
Scroll to Top