India Yamaha Motor reports 15% domestic sales growth

Owing to recent launches, India Yamaha Motor reports 15% domestic sales growth in August 2015

India Yamaha Motor registered a growth of 15 percent in domestic sales in August 2015 as compared to the corresponding period last year. The company sold 61,440 units in August 2015 as against 53,242 units in August last year.

According to the two wheeler manufacturer, this growth can be attributed to the company's ongoing customer centric activities, dealership expansion drive across the nation, product line up and the addition of the YZF-R3 supersports model launched recently.

Commenting on the company's gradual growth, Roy Kurian, Vice President - Sales & Marketing, Yamaha Motor India Sales said, "Despite various factors like increase in input costs and weakening rupee causing industry figures to go sluggish in August, we have continued our growth which is also due to Yamaha's robust business plan and strategic customer engagement programs".

"For young buyers now, vehicle design, performance and features encourages purchase. Our new stylish Scooter 'Fascino' and 125 cc bike Yamaha Saluto have catered to such demands and indeed been key products in boosting our sales along with our fundamental growth drivers like new range of Alpha, Ray and Ray Z scooters for the year 2015 enabled with Yamaha's Next Generation 'Blue Core' engine concept. Also, much awaited YZF-R3 launch in India has garnered very good response in terms of bookings", he added.

Source: ETAuto